HMTS: Improving the Quality of Public Service Announcements though Standardized Pretesting.
- Published in:
- Journal of the Academy of Marketing Science, 1981, v. 9, n. 1, p. 40, doi. 10.1007/BF02723564
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1981 AND VI 9 AND IP 1
Results: 6
1
2
The Integration of a Logistical Decision-Making Framework into Nonprofit Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1981, v. 9, n. 1, p. 28, doi. 10.1007/BF02723563
- By:
- Publication type:
- Article
3
Museum Marketing: Identification of High, Moderate, and Low Attendee Segments.
- Published in:
- Journal of the Academy of Marketing Science, 1981, v. 9, n. 1, p. 66, doi. 10.1007/BF02723566
- By:
- Publication type:
- Article
4
Personality, Organization-Specific Attitude, and Socioeconomic Correlates of Charity Giving Behavior.
- Published in:
- Journal of the Academy of Marketing Science, 1981, v. 9, n. 1, p. 52, doi. 10.1007/BF02723565
- By:
- Publication type:
- Article
5
Analysis of Marketing Management Practices of Dance Companies.
- Published in:
- Journal of the Academy of Marketing Science, 1981, v. 9, n. 1, p. 15, doi. 10.1007/BF02723562
- By:
- Publication type:
- Article
6
The Status of the Marketing Concept in Public Recreation and Park Agencies.
- Published in:
- Journal of the Academy of Marketing Science, 1981, v. 9, n. 1, p. 1, doi. 10.1007/BF02723561
- By:
- Publication type:
- Article