Works matching IS 00920703 AND DT 1980 AND VI 8 AND IP 4

Results: 9

Consumer Satisfaction as a Function of Personal Competence/Efficacy.

Published in:

Journal of the Academy of Marketing Science, 1980, v. 8, n. 4, p. 427, doi. 10.1007/BF02721937

By:

Westbrook, Robert A.

Publication type:

Article

The Use of Telephone Dials as Attitude Scales: A Laboratory Experiment.

Published in:

Journal of the Academy of Marketing Science, 1980, v. 8, n. 4, p. 416, doi. 10.1007/BF02721936

By:

Upah, Gregory D.;
Cosmas, Stephen C.

Publication type:

Article

Energy Conservation in the Retail Sector.

Published in:

Journal of the Academy of Marketing Science, 1980, v. 8, n. 4, p. 405, doi. 10.1007/BF02721935

By:

Roberts, Ralph M.

Publication type:

Article

A Multifactor Experiment on the Generalizability of Direct Mail Advertising Response Techniques to Mail Survey Design.

Published in:

Journal of the Academy of Marketing Science, 1980, v. 8, n. 4, p. 390, doi. 10.1007/BF02721934

By:

Little Jr., Taylor E.;
Pressley, Milton M.

Publication type:

Article

A Comparative Analysis of Multiattribute Attitude Models.

Published in:

Journal of the Academy of Marketing Science, 1980, v. 8, n. 4, p. 374, doi. 10.1007/BF02721933

By:

Lindgren Jr., John H.;
Konopa, Leonard J.

Publication type:

Article

Consumer Response to Advertisements for Legal Services: An Empirical Analysis.

Published in:

Journal of the Academy of Marketing Science, 1980, v. 8, n. 4, p. 357, doi. 10.1007/BF02721932

By:

Lang, Larry R.;
Marks, Ronald B.

Publication type:

Article

Foreign Environmental Factors Influencing American Consumers' Predispositions toward European Products.

Published in:

Journal of the Academy of Marketing Science, 1980, v. 8, n. 4, p. 345, doi. 10.1007/BF02721931

By:

Chih-Kang Wang;
Lamb Jr., Charles W.

Publication type:

Article

Deal Proneness and Heavy Usage: Merging Two Market Segmentation Criteria.

Published in:

Journal of the Academy of Marketing Science, 1980, v. 8, n. 4, p. 332, doi. 10.1007/BF02721930

By:

Hackleman, Edwin C.;
Duker, Jacob M.

Publication type:

Article

Looking at the Age of Salespersons.

Published in:

Journal of the Academy of Marketing Science, 1980, v. 8, n. 4, p. 322, doi. 10.1007/BF02721929

By:

Apostolidis, Panos

Publication type:

Article