Preliminary Tests Of A Marketing Communications Model.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 4, p. 325, doi. 10.1007/BF02732316
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1978 AND VI 6 AND IP 4
Results: 13
1
2
A Longitudinal Analysis Of Information Source Utilization.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 4, p. 314, doi. 10.1007/BF02732315
- By:
- Publication type:
- Article
3
A Prediction Study In Perceptual And Evaluative Mapping.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 4, p. 300, doi. 10.1007/BF02732314
- By:
- Publication type:
- Article
4
INTERNATIONAL MARKETING (BOOK REVIEW).
- Published in:
- 1978
- By:
- Publication type:
- Book Review
5
MAKING THE MOST OF MANAGEMENT CONSULTING SERVICES (BOOK REVIEW).
- Published in:
- 1978
- By:
- Publication type:
- Book Review
6
THE FUTURE FILE (BOOK REVIEW).
- Published in:
- 1978
- By:
- Publication type:
- Book Review
7
LONG-RANGE FORECASTING (BOOK REVIEW).
- Published in:
- 1978
- By:
- Publication type:
- Book Review
8
Criteria For The Evaluation Of Product Managers -- An Application Of Multiple Group Solution.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 4, p. 344, doi. 10.1007/BF02732318
- By:
- Publication type:
- Article
9
Care Needed When Selecting Response Inducements In Mail Surveys Of Commercial Population.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 4, p. 336, doi. 10.1007/BF02732317
- By:
- Publication type:
- Article
10
Correlates Of Trustworthiness For Celebrities.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 4, p. 291, doi. 10.1007/BF02732313
- By:
- Publication type:
- Article
11
Dimensions Of Consumer Satisfaction/Dissatisfaction With Services: The Case Of Electric Utilities.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 4, p. 278, doi. 10.1007/BF02732312
- By:
- Publication type:
- Article
12
The Marketing Concept In The U.S. And The USSR: An Historical Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 4, p. 258, doi. 10.1007/BF02732311
- By:
- Publication type:
- Article
13
Searching for the Best Price: An Experimental Look At Customers Search Effort.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 4, p. 245, doi. 10.1007/BF02732310
- By:
- Publication type:
- Article