Works matching IS 00920703 AND DT 1977 AND VI 5 AND IP 1

Results: 23

MARKETING CHANNELS (Book Review).

Published in:

1977

By:

Allen, Bruce;
Pletcher, Barbara A.

Publication type:

Book Review

CONTEMPORARY MARKETING/ FOUNDATIONS OF MARKETING (Book Review).

Published in:

1977

By:

Baumgarten, Steven A.;
Pletcher, Barbara A.

Publication type:

Book Review

INDUSTRIAL MARKETING (Book Review).

Published in:

1977

By:

Dempsey, William A.;
Pletcher, Barbara A.

Publication type:

Book Review

MARKETING DECISION MAKING (Book Review).

Published in:

1977

By:

DeLozier, M. Wayne;
Pletcher, Barbara A.

Publication type:

Book Review

RETAILING TODAY (Book Review).

Published in:

1977

By:

Evans, Joel R.;
Pletcher, Barbara A.

Publication type:

Book Review

MARKETING STRATEGY AND MANAGEMENT (Book Review).

Published in:

1977

By:

Wilkinson, J.B.;
Pletcher, Barbara A.

Publication type:

Book Review

WOMEN AND MANAGEMENT (Book Review).

Published in:

1977

By:

Dexter, Carolyn R.;
Pletcher, Barbara A.

Publication type:

Book Review

A Suggested Taxonomy for Marketing Thought: the Case of Lacking Applied Development and Research in Marketing.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 147, doi. 10.1007/BF02722008

By:

Vidali, Joseph J.

Publication type:

Article

Profit Oriented and Decision Time Market Segmentation.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 134, doi. 10.1007/BF02722007

By:

Martin Jr., Claude R.;
Wright, Roger L.

Publication type:

Article

The Effect of Interstate Highway on Driving Times and Regional Shopping Center Drawing Power.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 126, doi. 10.1007/BF02722006

By:

Hise, Richard T.;
Muczyk, Jan P.

Publication type:

Article

The Effect of Self-Confidence and Anxiety on Risk Reduction Strategies for an Innovative Product.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 113, doi. 10.1007/BF02722005

By:

Hermann, Peter;
Locander, William B.

Publication type:

Article

The Misuse of Statistical Techniques in Evaluating Sampling Data.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 106, doi. 10.1007/BF02722004

By:

Gentry, Dwight L.;
Hoftyzer, John

Publication type:

Article

The Matrix Approach To Market Analysis.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 94, doi. 10.1007/BF02722003

By:

Enrick, Norbert L.;
Macomber, James H.

Publication type:

Article

A Method For Selecting High Payoff Marketing Strategies For Attracting Noncustomer Product Purchasers.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 85, doi. 10.1007/BF02722002

By:

Bonfield, E. H.;
Robbins, John E.

Publication type:

Article

Predicting Market Behavior: Are Psychographics Really Better?

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 75, doi. 10.1007/BF02722001

By:

Becherer, Richard C.;
Richard, Lawrence M.;
Wiley, James B.

Publication type:

Article

Empirical Research In Selective Communications.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 57, doi. 10.1007/BF02722000

By:

Nebenzahl, Israel D.

Publication type:

Article

A Communications Model For Marketing Decisions.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 48, doi. 10.1007/BF02721999

By:

Maile, C. A.;
Kizilbash, A. H.

Publication type:

Article

Are Costly Introductory Promotions Really Necessary?

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 41, doi. 10.1007/BF02721998

By:

Holmes, John H.;
Bennett, Frank H.

Publication type:

Article

Joint Confidence Interval Construction For Multivariate Applications In Marketing.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 37, doi. 10.1007/BF02721997

By:

Gitlow, Howard S.

Publication type:

Article

Is Purchasing Management To Buying As Marketing Is To Selling?

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 27, doi. 10.1007/BF02721996

By:

Enis, Ben M.;
Smith, Samuel V.

Publication type:

Article

Marketing Utilities: A New Look.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 21, doi. 10.1007/BF02721995

By:

Ellis, Dean S.;
Jacobs, Laurence W.

Publication type:

Article

Cognitive Dissonance Among Innovators.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 9, doi. 10.1007/BF02721994

By:

Connole, Robert J.;
Benson, James D.;
Khera, Inder P.

Publication type:

Article

Guidelines for a Telephone Group Interview.

Published in:

Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 1, doi. 10.1007/BF02721993

By:

Blankenship, A. B.;
Pearson, Michael M.

Publication type:

Article