THE NEW MARKETING (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1976 AND VI 4 AND IP 4
Results: 22
1
2
CONSUMER BEHAVIOR AND THE PRACTICE OF MARKETING (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
3
MARKETING COMMUNICATIONS AND PROMOTION (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
4
ESSENTIALS OF CONSUMER BEHAVIOR (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
5
MARKETING: AN ENVIRONMENTAL PERSPECTIVE (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
6
Basic Retailing (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
7
MARKETING PRINCIPLES (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
8
PROTECTING CONSUMER INTERESTS (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
9
MARKETING THEORY (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
10
Pricing and Marketing Communications: The Noneconomic Factors.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 814, doi. 10.1007/BF02729840
- By:
- Publication type:
- Article
11
Managing Channel Conflict Through Channel Development.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 801, doi. 10.1007/BF02729839
- By:
- Publication type:
- Article
12
A Note on the Effectiveness Of Written Versus Aural Two-Sided Messages In Attitude Change.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 792, doi. 10.1007/BF02729838
- By:
- Publication type:
- Article
13
Sunday Shopping and Promotion Possibilities.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 778, doi. 10.1007/BF02729837
- By:
- Publication type:
- Article
14
The Marketing of Political Candidates.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 764, doi. 10.1007/BF02729836
- By:
- Publication type:
- Article
15
Risk Perception as A Determinant of In-Home Consumption.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 753, doi. 10.1007/BF02729835
- By:
- Publication type:
- Article
16
Children's Responses to TV Advertising: Product Versus Premium Orientation.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 742, doi. 10.1007/BF02729834
- By:
- Publication type:
- Article
17
Population Density and Type of Purchase as Explanatory Variables in Consumer Information Search.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 731, doi. 10.1007/BF02729833
- By:
- Publication type:
- Article
18
The Influence of Price, Store Name, and Brand Name on Perception of Product Quality.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 722, doi. 10.1007/BF02729832
- By:
- Publication type:
- Article
19
Instability and Consumer Alienation in France.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 707, doi. 10.1007/BF02729831
- By:
- Publication type:
- Article
20
The Structure of Perceived Risk: Some Further Progress.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 694, doi. 10.1007/BF02729830
- By:
- Publication type:
- Article
21
Mass Media and Adolescent Minority Consumers: An Experiment in Effectiveness.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 682, doi. 10.1007/BF02729829
- By:
- Publication type:
- Article
22
Marketing as a Pluralistic Discipline: The Forestalling of an Identify Crisis.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 672, doi. 10.1007/BF02729828
- By:
- Publication type:
- Article