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MARKETING: AN ENVIRONMENTAL PERSPECTIVE (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
ESSENTIALS OF CONSUMER BEHAVIOR (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
A Note on the Effectiveness Of Written Versus Aural Two-Sided Messages In Attitude Change.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 792, doi. 10.1007/BF02729838
- By:
- Publication type:
- Article
MARKETING COMMUNICATIONS AND PROMOTION (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
CONSUMER BEHAVIOR AND THE PRACTICE OF MARKETING (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
Basic Retailing (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
THE NEW MARKETING (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
PROTECTING CONSUMER INTERESTS (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
MARKETING THEORY (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
Risk Perception as A Determinant of In-Home Consumption.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 753, doi. 10.1007/BF02729835
- By:
- Publication type:
- Article
Managing Channel Conflict Through Channel Development.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 801, doi. 10.1007/BF02729839
- By:
- Publication type:
- Article
MARKETING PRINCIPLES (Book Review).
- Published in:
- 1976
- By:
- Publication type:
- Book Review
Sunday Shopping and Promotion Possibilities.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 778, doi. 10.1007/BF02729837
- By:
- Publication type:
- Article
The Marketing of Political Candidates.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 764, doi. 10.1007/BF02729836
- By:
- Publication type:
- Article
Pricing and Marketing Communications: The Noneconomic Factors.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 814, doi. 10.1007/BF02729840
- By:
- Publication type:
- Article
Children's Responses to TV Advertising: Product Versus Premium Orientation.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 742, doi. 10.1007/BF02729834
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- Publication type:
- Article
Population Density and Type of Purchase as Explanatory Variables in Consumer Information Search.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 731, doi. 10.1007/BF02729833
- By:
- Publication type:
- Article
The Influence of Price, Store Name, and Brand Name on Perception of Product Quality.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 722, doi. 10.1007/BF02729832
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- Publication type:
- Article
Instability and Consumer Alienation in France.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 707, doi. 10.1007/BF02729831
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- Publication type:
- Article
The Structure of Perceived Risk: Some Further Progress.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 694, doi. 10.1007/BF02729830
- By:
- Publication type:
- Article
Mass Media and Adolescent Minority Consumers: An Experiment in Effectiveness.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 682, doi. 10.1007/BF02729829
- By:
- Publication type:
- Article
Marketing as a Pluralistic Discipline: The Forestalling of an Identify Crisis.
- Published in:
- Journal of the Academy of Marketing Science, 1976, v. 4, n. 4, p. 672, doi. 10.1007/BF02729828
- By:
- Publication type:
- Article