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Works matching IS 00920703 AND DT 1975 AND VI 3 AND IP 4

Results: 6

1

Return on Advertising: Another Approach.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 4, p. 383, doi. 10.1007/BF02729297

By:

Anderson, Robert L.;
Barry, Thomas E.;
Johnson, Barry P.

Publication type:

Article

2

Strategies For Sales Force Management.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 4, p. 369

By:

Rissman, George

Publication type:

Article

3

A Conceptual Approach To Planning New Product Introductions In Sets.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 4, p. 355, doi. 10.1007/BF02729295

By:

Locander, William B.;
Scamell, Richard W.

Publication type:

Article

4

Word of Mouth Activity As Information Search: A Reappraisal.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 4, p. 337, doi. 10.1007/BF02729294

By:

Lampert, Shiomo I.;
Rosenberg, Larry J.

Publication type:

Article

5

Salesmen's Reward Systems: A Comparative Approach.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 4, p. 328, doi. 10.1007/BF02729293

By:

Futrell, Charles M.

Publication type:

Article

6

Social Exchange in Marketing.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 4, p. 314, doi. 10.1007/BF02729292

By:

Bagozzi, Richard P.

Publication type:

Article