Works matching IS 00920703 AND DT 1975 AND VI 3 AND IP 2

Results: 11

An Investigation Into Area Potential For Growth In Retail Sales.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 2, p. 214, doi. 10.1007/BF02729533

By:

Weale, W. Bruce;
Nosari, Eldon J.

Publication type:

Article

Reflections On the Future of Marketing.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 2, p. 205, doi. 10.1007/BF02729532

By:

Shanklin, William L.

Publication type:

Article

Distance and Number of Retail Stores: Land Area As a Proxy for Distance.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 2, p. 200, doi. 10.1007/BF02729531

By:

Rosenbloom, Bert

Publication type:

Article

Validation of Stochastic Models: Some Perspectives.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 2, p. 192, doi. 10.1007/BF02729530

By:

Rao, Tanniru R.

Publication type:

Article

Theory in Consumer Behavior: A Status Report.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 2, p. 182

By:

Ryans, John K.;
Van't Spijker, Willem

Publication type:

Article

Adjustment for Bias in Discriminant Analysis.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 2, p. 172, doi. 10.1007/BF02729528

By:

Hallaq, John H.

Publication type:

Article

The Anatomy of the Macro Marketing System.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 2, p. 161, doi. 10.1007/BF02729527

By:

Gunn, Bruce

Publication type:

Article

The Use of Life Style Segmentation to Determine if CATV Subscribers Are Really Different.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 2, p. 129, doi. 10.1007/BF02729524

By:

Binkert, Christopher C.;
Brunner, James A.;
Simonetti, Jack L.

Publication type:

Article

Analysis of Risk and Risk-Reduction Strategies--A Multiple Product Case.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 2, p. 148, doi. 10.1007/BF02729526

By:

Brown, Thomas L.;
Gentry, James W.

Publication type:

Article

The Physician and the Marketing Concept.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 2, p. 137, doi. 10.1007/BF02729525

By:

West, James S.;
Blankenship, A. B.

Publication type:

Article

Subject-Anticipated Versus Experimentally-Derived Measures of Influence: Advertising Implications.

Published in:

Journal of the Academy of Marketing Science, 1975, v. 3, n. 2, p. 119, doi. 10.1007/BF02729523

By:

Anderson Jr., W. Thomas;
Alpert, Mark I.

Publication type:

Article