Determinant Attribute Segmentation.
- Published in:
- Journal of the Academy of Marketing Science, 1975, v. 3, n. 1, p. 85, doi. 10.1007/BF02729960
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1975 AND VI 3 AND IP 1
Results: 9
1
2
Spending Attitudes of Consumers: Pilot Studies in French and English Canada.
- Published in:
- Journal of the Academy of Marketing Science, 1975, v. 3, n. 1, p. 109, doi. 10.1007/BF02729962
- By:
- Publication type:
- Article
3
Sales Force Specialization.
- Published in:
- Journal of the Academy of Marketing Science, 1975, v. 3, n. 1, p. 99, doi. 10.1007/BF02729961
- By:
- Publication type:
- Article
4
Market Segmentation, Advertising and the Concept of Communication Systems.
- Published in:
- Journal of the Academy of Marketing Science, 1975, v. 3, n. 1, p. 69, doi. 10.1007/BF02729959
- By:
- Publication type:
- Article
5
Source and Message Content Credibility in Retail Advertisements.
- Published in:
- Journal of the Academy of Marketing Science, 1975, v. 3, n. 1, p. 60, doi. 10.1007/BF02729958
- By:
- Publication type:
- Article
6
A Canadian Replication of Mason Haire's 'Shopping List' Study.
- Published in:
- Journal of the Academy of Marketing Science, 1975, v. 3, n. 1, p. 48, doi. 10.1007/BF02729957
- By:
- Publication type:
- Article
7
Consideration of Context Differences in Product Evaluation and Market Segmentation.
- Published in:
- Journal of the Academy of Marketing Science, 1975, v. 3, n. 1, p. 34, doi. 10.1007/BF02729956
- By:
- Publication type:
- Article
8
Interface of Marketing and R&D Personnel in the Product Innovation Stream.
- Published in:
- Journal of the Academy of Marketing Science, 1975, v. 3, n. 1, p. 20, doi. 10.1007/BF02729955
- By:
- Publication type:
- Article
9
Canada: Obstacles and Opportunities.
- Published in:
- Journal of the Academy of Marketing Science, 1975, v. 3, n. 1, p. 1, doi. 10.1007/BF02729954
- By:
- Publication type:
- Article