Brand Loyalties: Qualitative, Quantitative, or Both?
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 651, doi. 10.1007/BF02729459
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1974 AND VI 2 AND IP 4
Results: 12
1
2
The Role of Marketing in the Introduction of Technologically New Products: the Case of the Electric Car.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 642, doi. 10.1007/BF02729458
- By:
- Publication type:
- Article
3
The Impact of Market Conditions on the Organizational Structure and Effectiveness of Firms Operating in Italy.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 634, doi. 10.1007/BF02729457
- By:
- Publication type:
- Article
4
The Unequal Group Size Problem in Discriminant Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 629, doi. 10.1007/BF02729456
- By:
- Publication type:
- Article
5
Marketing Theory: A Current Status Report.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 620, doi. 10.1007/BF02729455
- By:
- Publication type:
- Article
6
A Measure of Alienation from the Marketplace.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 610, doi. 10.1007/BF02729454
- Publication type:
- Article
7
Performing Arts Audience Segment.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 602, doi. 10.1007/BF02729453
- By:
- Publication type:
- Article
8
Automobile Brand Loyalty.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 593, doi. 10.1007/BF02729452
- By:
- Publication type:
- Article
9
Consumer Legislation: A Proactive or Reactive Response to Consumerism?
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 582, doi. 10.1007/BF02729451
- By:
- Publication type:
- Article
10
Contractually Integrated Systems for the Marketing of Industrial Supplies.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 567, doi. 10.1007/BF02729450
- Publication type:
- Article
11
Societal Marketing: A Strategic View of the Marketing Mix in the 1970's.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 553, doi. 10.1007/BF02729449
- By:
- Publication type:
- Article
12
Product Classification and the Theory of Consumer Behavior.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 4, p. 539, doi. 10.1007/BF02729448
- Publication type:
- Article