Works matching IS 00920703 AND DT 1973 AND VI 1 AND IP 2


Results: 12
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    Advertising's Image--U.S. and Yugoslavia.

    Published in:
    Journal of the Academy of Marketing Science, 1973, v. 1, n. 2, p. 167, doi. 10.1007/BF02722020
    By:
    • Sheth, Jagdish N.;
    • Smiljanic, Milan
    Publication type:
    Article
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    The Theory of Double Jeopardy.

    Published in:
    Journal of the Academy of Marketing Science, 1973, v. 1, n. 2, p. 148, doi. 10.1007/BF02722018
    By:
    • Martin Jr., Claude R.
    Publication type:
    Article
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    New Dimensions In UNhidden Persuasion.

    Published in:
    Journal of the Academy of Marketing Science, 1973, v. 1, n. 2, p. 110, doi. 10.1007/BF02722013
    By:
    • Gorschman, Harold S.
    Publication type:
    Article
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