Found: 10
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The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 521, doi. 10.1007/s11747-022-00842-1
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- Publication type:
- Article
Consumer resource integration and service innovation in social commerce: the role of social media influencers.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 429, doi. 10.1007/s11747-022-00837-y
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- Publication type:
- Article
A brand (new) experience: art, aesthetics, and sensory effects.
- Published in:
- 2022
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- Publication type:
- Editorial
Did clickbait crack the code on virality?
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 482, doi. 10.1007/s11747-021-00830-x
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- Publication type:
- Article
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 586, doi. 10.1007/s11747-021-00827-6
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- Publication type:
- Article
Shareholder wealth implications of software firms' transition to cloud computing: a marketing perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 538, doi. 10.1007/s11747-021-00818-7
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- Publication type:
- Article
Marketing experience of CEOs and corporate social performance.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 460, doi. 10.1007/s11747-021-00824-9
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- Publication type:
- Article
Can advertising benefit women's development? Preliminary insights from a multi-method investigation.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 503, doi. 10.1007/s11747-021-00823-w
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- Publication type:
- Article
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 615, doi. 10.1007/s11747-021-00826-7
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- Publication type:
- Article
Managing differential effects of salespersons' regulatory foci–a dual process model of dominant and supplemental pathways.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 563, doi. 10.1007/s11747-021-00821-y
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- Publication type:
- Article