Found: 11
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How CEO/CMO characteristics affect innovation and stock returns: findings and future directions.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1229, doi. 10.1007/s11747-020-00732-4
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- Publication type:
- Article
Customer engagement in social media: a framework and meta-analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1211, doi. 10.1007/s11747-020-00731-5
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- Publication type:
- Article
Using product development information to spur the adoption of continuous improvement products.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1156, doi. 10.1007/s11747-020-00730-6
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- Publication type:
- Article
Brand relevance and the effects of product proliferation across product categories.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1192, doi. 10.1007/s11747-020-00727-1
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- Publication type:
- Article
Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters.
- Published in:
- 2020
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- Publication type:
- Correction Notice
Consumer arrogance and word-of-mouth.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1116, doi. 10.1007/s11747-020-00725-3
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- Publication type:
- Article
The interplay between business and personal trust on relationship performance in conditions of market turbulence.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1138, doi. 10.1007/s11747-020-00722-6
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- Publication type:
- Article
Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1075, doi. 10.1007/s11747-019-00716-z
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- Publication type:
- Article
Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1095, doi. 10.1007/s11747-019-00715-0
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- Publication type:
- Article
Successive product generations: financial implications of industry release rhythm alignment.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1174, doi. 10.1007/s11747-019-00709-y
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- Publication type:
- Article
Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1053, doi. 10.1007/s11747-019-00705-2
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- Publication type:
- Article