Found: 12
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Introducing a new JAMS co-editor.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 569, doi. 10.1007/s11747-019-00667-5
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- Publication type:
- Article
Enhancing innovation commercialization through supervisor–sales rep fit.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 681, doi. 10.1007/s11747-019-00644-y
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- Publication type:
- Article
Exploring the link between payment schemes and customer fraud: a mental accounting perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 595, doi. 10.1007/s11747-019-00653-x
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- Publication type:
- Article
The effects of loyalty program introduction and design on short- and long-term sales and gross profits.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 640, doi. 10.1007/s11747-019-00652-y
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- Publication type:
- Article
Salesperson ambidexterity in customer engagement: do customer base characteristics matter?
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 659, doi. 10.1007/s11747-019-00650-0
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- Publication type:
- Article
Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 574, doi. 10.1007/s11747-019-00647-9
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- Publication type:
- Article
Four facets of rigor.
- Published in:
- 2019
- By:
- Publication type:
- Editorial
Capabilities for market-shaping: triggering and facilitating increased value creation.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 617, doi. 10.1007/s11747-019-00643-z
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- Publication type:
- Article
Correction to: Driving growth of Mwallets in emerging markets: a retailer's perspective.
- Published in:
- 2019
- By:
- Publication type:
- Correction Notice
Driving growth of Mwallets in emerging markets: a retailer's perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 747, doi. 10.1007/s11747-018-0613-6
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- Publication type:
- Article
Promotions as competitive reactions to recalls and their consequences.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 702, doi. 10.1007/s11747-018-0611-8
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- Publication type:
- Article
Dynamic customer interdependence.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 4, p. 723, doi. 10.1007/s11747-019-00627-z
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- Publication type:
- Article