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Your mileage may vary: Managing untargeted consumers' reactions to promotions.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 713, doi. 10.1007/s11747-014-0404-7
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- Publication type:
- Article
Distributing through multiple channels in industrial wholesaling: how many and how much?
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 746, doi. 10.1007/s11747-014-0406-5
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- Publication type:
- Article
All the same to me: outcomes of aesthetic labor performed by frontline service providers.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 670, doi. 10.1007/s11747-014-0407-4
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- Publication type:
- Article
Understanding how changes within service experiences impact prospective vs. retrospective time judgments.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 730, doi. 10.1007/s11747-014-0415-4
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- Publication type:
- Article
Dependence and interdependence in marketing relationships: meta-analytic insights.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 694, doi. 10.1007/s11747-014-0418-1
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- Publication type:
- Article
Building, measuring, and profiting from customer loyalty.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 790, doi. 10.1007/s11747-015-0439-4
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- Publication type:
- Article
JAMS 2010-2015: literature themes and intellectual structure.
- Published in:
- 2015
- By:
- Publication type:
- Editorial
Customer reactions to downsizing: when and how is satisfaction affected?
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 768, doi. 10.1007/s11747-014-0400-y
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- Publication type:
- Article