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Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 242, doi. 10.1007/s11747-013-0366-1
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- Article
A longitudinal analysis of supplier involvement in buyers' new product development: working relations, inter-dependence, co-innovation, and performance outcomes.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 291, doi. 10.1007/s11747-013-0360-7
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- Article
Dynamic relationships among R&D, advertising, inventory and firm performance.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 277, doi. 10.1007/s11747-013-0359-0
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- Article
Who should be in power to encourage product program innovativeness, R&D or marketing?
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 264, doi. 10.1007/s11747-013-0354-5
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- Article
Enhancing television advertising: same-language subtitles can improve brand recall, verbal memory, and behavioral intent.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 322, doi. 10.1007/s11747-013-0358-1
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- Publication type:
- Article
How brand innovativeness creates advertising flexibility.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 309, doi. 10.1007/s11747-013-0352-7
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- Article
The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 223, doi. 10.1007/s11747-013-0362-5
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- Publication type:
- Article