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Is customer satisfaction a relevant metric for financial analysts?
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 480, doi. 10.1007/s11747-010-0242-1
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- Article
The duality of decisions and the case for impulsiveness metrics.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 468, doi. 10.1007/s11747-011-0256-3
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- Article
Perceived marketing-sales relationship effectiveness: a matter of justice.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 450, doi. 10.1007/s11747-011-0257-2
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- Article
An assessment of the use of partial least squares structural equation modeling in marketing research.
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- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 414, doi. 10.1007/s11747-011-0261-6
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- Article
Measuring customer profitability in complex environments: an interdisciplinary contingency framework.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 387, doi. 10.1007/s11747-011-0263-4
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- Article
Why generalized structured component analysis is not universally preferable to structural equation modeling.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 402, doi. 10.1007/s11747-011-0298-6
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- Article
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 3, p. 434, doi. 10.1007/s11747-011-0300-3
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- Article