Life course perspectives on consumer behavior.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 295, doi. 10.1007/s11747-007-0027-3
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- Publication type:
- Article
Works in Journal of the Academy of Marketing Science, 2007, Vol 35, Issue 2
Results: 12
1
2
Institutionalization of ethics and its consequences: a survey of marketing professionals.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 284, doi. 10.1007/s11747-007-0030-8
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- Publication type:
- Article
3
Managerial, organizational, and external drivers of sales effectiveness in export market ventures.
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- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 270, doi. 10.1007/s11747-007-0041-5
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- Publication type:
- Article
4
Utilization of new technologies: organizational adaptation to business environments.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 259, doi. 10.1007/s11747-007-0032-6
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- Publication type:
- Article
5
Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 250, doi. 10.1007/s11747-007-0044-2
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- Publication type:
- Article
6
The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 208, doi. 10.1007/s11747-007-0024-6
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- Publication type:
- Article
7
The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 233, doi. 10.1007/s11747-007-0037-1
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- Publication type:
- Article
8
The ad creativity cube: conceptualization and initial validation.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 220, doi. 10.1007/s11747-007-0042-4
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- Publication type:
- Article
9
Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 197, doi. 10.1007/s11747-007-0036-2
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- Publication type:
- Article
10
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs.
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- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 172, doi. 10.1007/s11747-007-0043-3
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- Publication type:
- Article
11
Should a quality sub-brand be located before or after the parent brand? An application of composite concept theory.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 184, doi. 10.1007/s11747-007-0039-z
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- Publication type:
- Article
12
Measuring and maximizing customer equity: a critical analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 2, p. 157, doi. 10.1007/s11747-007-0028-2
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- Publication type:
- Article