Meeting of the Minds: Creating the Market-Based Enterprise (Book).
- Published in:
- 1998
- By:
- Publication type:
- Book Review
Works in Journal of the Academy of Marketing Science, 1998, Vol 26, Issue 4
Results: 11
1
2
Networks in Marketing (Book).
- Published in:
- 1998
- By:
- Publication type:
- Book Review
3
Strategic Total Quality Management: Corporate Performance and Product Quality (Book).
- Published in:
- 1998
- By:
- Publication type:
- Book Review
4
Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Book).
- Published in:
- 1998
- By:
- Publication type:
- Book Review
5
The Customer Loyalty Pyramid (Book).
- Published in:
- 1998
- By:
- Publication type:
- Book Review
6
Relationships Between Family Communication and Consumer Activities of Adolescents: An Exploratory Study.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 4, p. 338, doi. 10.1177/0092070398264006
- By:
- Publication type:
- Article
7
The Role of Economic Value, Social Value, and Perceptions of Fairness in Interorganizational Relationship Retention Decisions.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 4, p. 322, doi. 10.1177/0092070398264005
- By:
- Publication type:
- Article
8
Marketing of Risky Sports: From Intention to Action.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 4, p. 307, doi. 10.1177/0092070398264004
- By:
- Publication type:
- Article
9
A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 4, p. 293, doi. 10.1177/0092070398264003
- By:
- Publication type:
- Article
10
Foreign Market Entry Mode Choice of Service Firms: A Contingency Perspective.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 4, p. 274, doi. 10.1177/0092070398264002
- By:
- Publication type:
- Article
11
Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 4, p. 260, doi. 10.1177/0092070398264001
- By:
- Publication type:
- Article