Found: 11
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The Role of Marketing in Facilitating the Diffusion of Microcomputers and "The Information Society".
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 83, doi. 10.1007/BF02723406
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- Publication type:
- Article
The Integration of Microcomputers in Marketing Research and Decision Making.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 69, doi. 10.1007/BF02723405
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- Publication type:
- Article
Microcomputer Based Methods for Dyadic Interaction Research in Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 63, doi. 10.1007/BF02723404
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- Publication type:
- Article
Expert Systems: The Integrative Sales Management Tool of the Future.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 55, doi. 10.1007/BF02723403
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- Publication type:
- Article
Salesforce Support Systems: Potential Applications to Increase Productivity.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 49, doi. 10.1007/BF02723402
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- Article
Marketing and The Adoption of Microcomputers: An Application of Diffusion Theory.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 42, doi. 10.1007/BF02723401
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- Publication type:
- Article
Using the Analytic Hierarchy Process to Assess Gender Differences in the Evaluation of Microcomputer Vendors.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 33, doi. 10.1007/BF02723400
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- Publication type:
- Article
The Impact of Demographics on Household Personal Computer Purchasing Decisions.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 25, doi. 10.1007/BF02723399
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- Publication type:
- Article
An Integrated Design for Personal Computers in the Marketing Curriculum.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 16, doi. 10.1007/BF02723398
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- Publication type:
- Article
The Current Status of Microcomputer Usage in the Marketing Programs of AACSB-Accredited Colleges and Universities.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 10, doi. 10.1007/BF02723397
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- Publication type:
- Article
Microcomputer versus Mainframe Usage by Marketing Professionals.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 1, doi. 10.1007/BF02723396
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- Publication type:
- Article