Works in Journal of Advertising, 1980, Vol 9, Issue 3
Results: 8
STRATEGIC ADVERTISING CAMPAIGNS.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
LEGAL AND BUSINESS PROBLEMS OF THE ADVERTISING INDUSTRY/FTC TRADE REGULATION ADVERTISING, RULEMAKING AND NEW CONSUMER PROTECTION.
- Published in:
- 1980
- By:
- Publication type:
- Book Review
THE EFFECTS OF ADVERTISEMENT STRUCTURE, MESSAGE SIDEDNESS, AND PERFORMANCE TEST RESULTS ON PRINT ADVERTISEMENT INFORMATIVENESS.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 36, doi. 10.1080/00913367.1980.10673329
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- Publication type:
- Article
CORRELATES OF CONSUMER SUSCEPTIBILITY TO COUPONS IN NEW GROCERY PRODUCT INTRODUCTIONS.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 31, doi. 10.1080/00913367.1980.10673328
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- Publication type:
- Article
CORRECTIVE ADVERTISING: AN EXPERIMENTAL EVALUATION OF ALTERNATIVE TELEVISION MESSAGES.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 21, doi. 10.1080/00913367.1980.10673327
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- Publication type:
- Article
IS ADVERTISING PUFFERY BELIEVED?
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 16, doi. 10.1080/00913367.1980.10673326
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- Publication type:
- Article
THE COMPATIBILITY OF ADVERTISING REGULATION AND THE FIRST AMENDMENT.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 12, doi. 10.1080/00913367.1980.10673325
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- Publication type:
- Article
ADVERTISING HISTORY--ACCORDING TO THE TEXTBOOKS.
- Published in:
- Journal of Advertising, 1980, v. 9, n. 3, p. 3, doi. 10.1080/00913367.1980.10673324
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- Publication type:
- Article