Works in Journal of Advertising, 1979, Vol 8, Issue 2

Results: 15

FROM THE EDITOR.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 3, doi. 10.1080/00913367.1979.10717968

By:

Hunt, H. Keith

Publication type:

Article

BEHAVIORAL AND MANAGEMENT SCIENCE IN MARKETING.

Published in:

1979

By:

Hunt, H. Keith;
Martin, Charles H.;
Fletcher, Alan D.

Publication type:

Book Review

BRAND LOYALTY, MEASUREMENT AND MANAGEMENT.

Published in:

1979

By:

Jugenheimer, Donald W.;
Martin, Charles H.;
Fletcher, Alan D.

Publication type:

Book Review

ADVOCACY ADVERTISING AND LARGE CORPORATIONS.

Published in:

1979

By:

Wright, John S.;
Martin, Charles H.;
Fletcher, Alan D.

Publication type:

Book Review

EFFECTIVE PUBLIC RELATIONS.

Published in:

1979

By:

Baskin, Otis W.;
Martin, Charles H.;
Fletcher, Alan D.

Publication type:

Book Review

BROADCAST ADVERTISING.

Published in:

1979

By:

Martin, Charles H.;
Fletcher, Alan D.

Publication type:

Book Review

CURRENT ISSUES & RESEARCH IN ADVERTISING, 1978.

Published in:

1979

By:

Rosenblatt, S. Bernard;
Martin, Charles H.;
Fletcher, Alan D.

Publication type:

Book Review

ADVERTISING: ITS ROLE IN MODERN MARKETING.

Published in:

1979

By:

Ainsworth, Harry;
Martin, Charles H.;
Fletcher, Alan D.

Publication type:

Book Review

PRODUCT SAFETY: THE ROLE OF ADVERTISING.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 36, doi. 10.1080/00913367.1979.10717975

By:

Chandran, Rajan;
Lowenhar, Jeffrey;
Stanton, John

Publication type:

Article

THE INFORMATIVENESS OF COMPARATIVE ADVERTISEMENTS: AN EMPIRICAL INVESTIGATION.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 29, doi. 10.1080/00913367.1979.10717974

By:

Pride, William M.;
Lamb, Charles W.;
Pletcher, Barbara A.

Publication type:

Article

A SHOPPING LIST EXPERIMENT OF THE IMPACT OF ADVERTISING ON BRAND IMAGES.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 26, doi. 10.1080/00913367.1979.10717973

By:

Reid, Leonard N.;
Buchanan, Lauranne

Publication type:

Article

MAGAZINE READERSHIP PATTERNS.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 22, doi. 10.1080/00913367.1979.10717972

By:

Rentz, Joseph O.;
Reynolds, Fred D.

Publication type:

Article

THE IMPACT OF PROGRAM ENVIRONMENT ON RECALL OF HUMOROUS TELEVISION COMMERCIALS.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 17, doi. 10.1080/00913367.1979.10717971

By:

Murphy, John H.;
Cunningham, Isabella C.M.;
Wilcox, Gary B.

Publication type:

Article

CONSUMER MAGAZINES--AN EFFICIENT MEDIUM FOR REACHING ORGANIZATIONAL BUYERS.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 8, doi. 10.1080/00913367.1979.10717970

By:

Bearden, William O.;
Teel, Jesse E.;
Durand, Richard M.;
Williams, Robert H.

Publication type:

Article

CONSUMER PERCEPTIONS OF THE MEDIA AND THEIR ADVERTISING CONTENT.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 5, doi. 10.1080/00913367.1979.10717969

By:

Larkin, Ernest F.

Publication type:

Article