Works matching IS 0091-3367 AND VI 8 AND IP 2 AND DT 1979
Results: 15
FROM THE EDITOR.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 2, p. 3, doi. 10.1080/00913367.1979.10717968
- By:
- Publication type:
- Article
BEHAVIORAL AND MANAGEMENT SCIENCE IN MARKETING.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
BRAND LOYALTY, MEASUREMENT AND MANAGEMENT.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
ADVOCACY ADVERTISING AND LARGE CORPORATIONS.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
EFFECTIVE PUBLIC RELATIONS.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
BROADCAST ADVERTISING.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
CURRENT ISSUES & RESEARCH IN ADVERTISING, 1978.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
ADVERTISING: ITS ROLE IN MODERN MARKETING.
- Published in:
- 1979
- By:
- Publication type:
- Book Review
PRODUCT SAFETY: THE ROLE OF ADVERTISING.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 2, p. 36, doi. 10.1080/00913367.1979.10717975
- By:
- Publication type:
- Article
THE INFORMATIVENESS OF COMPARATIVE ADVERTISEMENTS: AN EMPIRICAL INVESTIGATION.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 2, p. 29, doi. 10.1080/00913367.1979.10717974
- By:
- Publication type:
- Article
A SHOPPING LIST EXPERIMENT OF THE IMPACT OF ADVERTISING ON BRAND IMAGES.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 2, p. 26, doi. 10.1080/00913367.1979.10717973
- By:
- Publication type:
- Article
MAGAZINE READERSHIP PATTERNS.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 2, p. 22, doi. 10.1080/00913367.1979.10717972
- By:
- Publication type:
- Article
THE IMPACT OF PROGRAM ENVIRONMENT ON RECALL OF HUMOROUS TELEVISION COMMERCIALS.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 2, p. 17, doi. 10.1080/00913367.1979.10717971
- By:
- Publication type:
- Article
CONSUMER MAGAZINES--AN EFFICIENT MEDIUM FOR REACHING ORGANIZATIONAL BUYERS.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 2, p. 8, doi. 10.1080/00913367.1979.10717970
- By:
- Publication type:
- Article
CONSUMER PERCEPTIONS OF THE MEDIA AND THEIR ADVERTISING CONTENT.
- Published in:
- Journal of Advertising, 1979, v. 8, n. 2, p. 5, doi. 10.1080/00913367.1979.10717969
- By:
- Publication type:
- Article