Mistaken Inferences from Advertising Conversations: A Modest Research Agenda.
- Published in:
- Journal of Advertising, 2016, v. 45, n. 3, p. 318, doi. 10.1080/00913367.2016.1217810
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- Publication type:
- Article
Works in Journal of Advertising, 2016, Vol 45, Issue 3
Results: 13
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From the Editor.
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- 2016
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- Publication type:
- Opinion
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Reply to the Comments on “If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising”.
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- 2016
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- Publication type:
- Opinion
4
Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
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- Journal of Advertising, 2016, v. 45, n. 3, p. 286, doi. 10.1080/00913367.2016.1204967
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- Publication type:
- Article
5
Conceptualizing the Evolution and Future of Advertising.
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- Journal of Advertising, 2016, v. 45, n. 3, p. 302, doi. 10.1080/00913367.2016.1199335
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- Article
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Comment: Advertising's Domain and Definition.
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- 2016
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- Publication type:
- Opinion
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Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging.
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- 2016
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- Publication type:
- Opinion
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Comment: Advertising, Communication, and Brands.
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- 2016
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- Publication type:
- Opinion
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Comment: Speculations of the Future of Advertising Redux.
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- 2016
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- Publication type:
- Opinion
10
Living in Media and the Future of Advertising.
- Published in:
- Journal of Advertising, 2016, v. 45, n. 3, p. 326, doi. 10.1080/00913367.2016.1185983
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- Publication type:
- Article
11
The Future of Advertising or Whatever We're Going to Call It.
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- Journal of Advertising, 2016, v. 45, n. 3, p. 276, doi. 10.1080/00913367.2016.1185061
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- Article
12
Comment: Is Advertising a Zombie?
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- 2016
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- Publication type:
- Opinion
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If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising.
- Published in:
- Journal of Advertising, 2016, v. 45, n. 3, p. 334, doi. 10.1080/00913367.2016.1172387
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- Publication type:
- Article