Notes and Comments: Crisis in Advertising?
- Published in:
- 1994
- By:
- Publication type:
- Editorial
Works in Journal of Advertising, 1994, Vol 23, Issue 4
Results: 9
1
2
Notes and Comments: The Death of Advertising.
- Published in:
- 1994
- By:
- Publication type:
- Editorial
3
Research Notes: The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising.
- Published in:
- Journal of Advertising, 1994, v. 23, n. 4, p. 59, doi. 10.1080/00913367.1943.10673459
- By:
- Publication type:
- Article
4
Awareness of Sponsorship and Corporate Image: An Empirical Investigation.
- Published in:
- Journal of Advertising, 1994, v. 23, n. 4, p. 47, doi. 10.1080/00913367.1943.10673458
- By:
- Publication type:
- Article
5
Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues.
- Published in:
- Journal of Advertising, 1994, v. 23, n. 4, p. 29, doi. 10.1080/00913367.1943.10673457
- By:
- Publication type:
- Article
6
Advertising to Investors: The Effect of Financial- Relations Advertising on Stock Volume and Price.
- Published in:
- Journal of Advertising, 1994, v. 23, n. 4, p. 13, doi. 10.1080/00913367.1943.10673456
- By:
- Publication type:
- Article
7
A Content Analysis of Animation and Animated Spokes-Characters in Television Commercials.
- Published in:
- Journal of Advertising, 1994, v. 23, n. 4, p. 1, doi. 10.1080/00913367.1943.10673455
- By:
- Publication type:
- Article
8
From the Editor: POETRY IN ADVERTISING.
- Published in:
- 1994
- By:
- Publication type:
- Editorial
9
The Cowboy and Genital Joe.
- Published in:
- 1994
- By:
- Publication type:
- Poem