STANDARD WÖRTERBUCH FUR WERBUNG MASSENMEDIEN UND MARKETING (STANDARD DICTIONARY OF ADVERTISING MASS MEDIA AND MARKETING).
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Works in Journal of Advertising, 1988, Vol 17, Issue 4
Results: 12
1
2
THE MARKETER'S GUIDE TO MEDIA VEHICLES.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
3
GUTS: ADVERTISING FROM THE INSIDE OUT.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
4
BEST SALES PROMOTIONS, 6TH VOLUME.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
5
IS THERE ANY HOPE FOR ADVERTISING?
- Published in:
- 1988
- By:
- Publication type:
- Book Review
6
The Nature of Emotional Response to Advertising: A Further Examination.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 4, p. 53, doi. 10.1080/00913367.1988.10673130
- By:
- Publication type:
- Article
7
Measuring Emotional Response to Advertising: A Comment on Stout and Leckenby.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 4, p. 49, doi. 10.1080/00913367.1988.10673129
- By:
- Publication type:
- Article
8
A Content Analysis of Chinese Magazine Advertisements.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 4, p. 43, doi. 10.1080/00913367.1988.10673128
- By:
- Publication type:
- Article
9
An Exploration of the Relationship Between AIDS-Related Anxiety and the Evaluation of Condom Advertisement.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 4, p. 35, doi. 10.1080/00913367.1988.10673127
- By:
- Publication type:
- Article
10
Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations Across Message-Involvement Levels.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 4, p. 23, doi. 10.1080/00913367.1988.10673126
- By:
- Publication type:
- Article
11
Participation By U.S. Agencies in International Brand Advertising: An Empirical Study.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 4, p. 14, doi. 10.1080/00913367.1988.10673125
- By:
- Publication type:
- Article
12
A Programming and Positioning Strategy for Cable Television Networks.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 4, p. 6, doi. 10.1080/00913367.1988.10673124
- By:
- Publication type:
- Article