To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice.
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 4, p. 645, doi. 10.1177/00222437251320024
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2025 AND VI 62 AND IP 4
Results: 10
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The Sound of Status: Product Volume as a Status Signal of Dominance or Prestige.
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 4, p. 740, doi. 10.1177/00222437251314368
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- Publication type:
- Article
3
Smart Contracts in Supply Chains.
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 4, p. 721, doi. 10.1177/00222437251314003
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- Publication type:
- Article
4
Do EEG Metrics Derived from Trailers Predict the Commercial Success of Movies? A Systematic Analysis of Five Independent Datasets.
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 4, p. 703, doi. 10.1177/00222437241309875
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- Publication type:
- Article
5
Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 4, p. 582, doi. 10.1177/00222437241309310
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- Publication type:
- Article
6
That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It.
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 4, p. 664, doi. 10.1177/00222437241305104
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- Publication type:
- Article
7
Identifying Competitors in Geographical Markets Using the CSIS Method.
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 4, p. 684, doi. 10.1177/00222437241302102
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- Publication type:
- Article
8
Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach.
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 4, p. 601, doi. 10.1177/00222437241296453
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- Publication type:
- Article
9
Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities.
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 4, p. 624, doi. 10.1177/00222437241293065
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- Publication type:
- Article
10
Groceries or School Cafeterias: How Households Respond to School Nutrition Mandates.
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 4, p. 565, doi. 10.1177/00222437241291481
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- Publication type:
- Article