Works matching IS 00222437 AND DT 2025 AND VI 62 AND IP 3

Results: 10

Reply: "Revisiting Scalable Target Marketing...".

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 3, p. 470, doi. 10.1177/00222437251330558

By:

Bumbaca, Federico;
Misra, Sanjog;
Rossi, Peter

Publication type:

Article

From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 3, p. 543, doi. 10.1177/00222437251314372

By:

Dolbec, Pierre-Yann

Publication type:

Article

The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 3, p. 526, doi. 10.1177/00222437241309324

By:

Cheng, Andong;
Stadler Blank, Ashley

Publication type:

Article

Customer-Centric Contract Changes.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 3, p. 504, doi. 10.1177/00222437251314024

By:

Wiseman, Phillip;
Alavi, Sascha;
Habel, Johannes;
Ehlig, Pia Anna

Publication type:

Article

Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 3, p. 447, doi. 10.1177/00222437241307577

By:

Bommaraju, Raghu;
Arunachalam, S.;
Hohenberg, Sebastian

Publication type:

Article

Rejections Are Stickier Than Choices.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 3, p. 429, doi. 10.1177/00222437241301417

By:

Xu, Minzhe;
Yang, Yang;
Janiszewski, Chris

Publication type:

Article

Understanding Unitized Food Choice: The Role of Social Context and Marketing Factors in Mitigating Overconsumption.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 3, p. 472, doi. 10.1177/00222437241297907

By:

Fronczek, Lane Peterson;
Scott, Maura L.;
Mende, Martin;
Davis, Brennan;
Bui, My

Publication type:

Article

The Multitier Discount Effect.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 3, p. 489, doi. 10.1177/00222437241295719

By:

Yang, Haiyang

Publication type:

Article

Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 3, p. 405, doi. 10.1177/00222437241276736

By:

Sisodia, Ankit;
Burnap, Alex;
Kumar, Vineet

Publication type:

Article

Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 3, p. 466, doi. 10.1177/00222437241255307

By:

Braun, Michael

Publication type:

Article