Works matching IS 00222437 AND DT 2025 AND VI 62 AND IP 2

Results: 10

The Golden Halo of Defaults in Simple Choices.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 386, doi. 10.1177/00222437241303738

By:

Sullivan, Nicolette J.;
Breslav, Alexander;
Doré, Samyukta S.;
Bachman, Matthew D.;
Huettel, Scott A.

Publication type:

Article

Are We Worse Off After Policy Repeals? Evidence from Two Green Policies.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 189, doi. 10.1177/00222437241290157

By:

Puranam, Dinesh;
Kim, Sungjin;
Hong, Jihoon;
Che, Hai

Publication type:

Article

Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is Salient.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 274, doi. 10.1177/00222437241286790

By:

Gao, Huachao;
Wang, Xin;
Li, Xi;
Cotte, June

Publication type:

Article

The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 207, doi. 10.1177/00222437241286785

By:

Shah, Avni M.;
Li, Xinlong

Publication type:

Article

Monitoring Technologies in Industrial Systems.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 227, doi. 10.1177/00222437241282308

By:

Shekari, Saeed;
Ray, Sourav

Publication type:

Article

Who Shares Fake News? Uncovering Insights from Social Media Users' Post Histories.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 316, doi. 10.1177/00222437241281873

By:

Schoenmueller, Verena;
Blanchard, Simon J.;
Johar, Gita Venkataramani

Publication type:

Article

How Listening Versus Reading Alters Consumers' Interpretations of News.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 342, doi. 10.1177/00222437241280068

By:

Melumad, Shiri;
Meyer, Robert J.

Publication type:

Article

Driving Mobile App User Engagement Through Gamification.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 249, doi. 10.1177/00222437241275927

By:

Paschmann, Jens W.;
Bruno, Hernán A.;
van Heerde, Harald J.;
Völckner, Franziska;
Klein, Kristina

Publication type:

Article

Bayesian Nonparametric Sequential Search.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 362, doi. 10.1177/00222437241274660

By:

Onzo, Kohei;
Ansari, Asim

Publication type:

Article

Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment.

Published in:

Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 294, doi. 10.1177/00222437241256900

By:

Simonov, Andrey;
Valletti, Tommaso;
Veiga, Andre

Publication type:

Article