Works matching IS 00222437 AND DT 2025 AND VI 62 AND IP 1
Results: 10
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding.
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 1, p. 170, doi. 10.1177/00222437241272192
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Getting the Board on Board: Marketing Department Power and Board Interlocks.
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 1, p. 1, doi. 10.1177/00222437241272180
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The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal.
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 1, p. 77, doi. 10.1177/00222437241270225
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Designing Quality Certificates: Insights from eBay.
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 1, p. 40, doi. 10.1177/00222437241270222
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- Article
How Insurance Prices Affect Consumers' Purchase Decisions: Insurance Price as a Risk Signal.
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 1, p. 154, doi. 10.1177/00222437241270217
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- Article
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media.
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 1, p. 136, doi. 10.1177/00222437241270194
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Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth.
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 1, p. 22, doi. 10.1177/00222437241268491
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The Rank Length Effect.
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 1, p. 61, doi. 10.1177/00222437241268439
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Referral Contagion: Downstream Benefits of Customer Referrals.
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 1, p. 97, doi. 10.1177/00222437241257886
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- Article
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions.
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- Journal of Marketing Research (JMR), 2025, v. 62, n. 1, p. 117, doi. 10.1177/00222437241248660
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- Article