Mitigation in Marketing: Concept, Definition, and Scope.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 587, doi. 10.1177/00222437241256710
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2024 AND VI 61 AND IP 4
Results: 11
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The Value of Safety Training for Business-to-Business Firms.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 742, doi. 10.1177/00222437231222857
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- Publication type:
- Article
3
A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 778, doi. 10.1177/00222437231218969
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- Publication type:
- Article
4
Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 682, doi. 10.1177/00222437231195576
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- Publication type:
- Article
5
Grocery Shopping for America: Mitigation Strategies for Threats to National Identity.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 760, doi. 10.1177/00222437231194950
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- Publication type:
- Article
6
Revealing and Mitigating Racial Bias and Discrimination in Financial Services.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 598, doi. 10.1177/00222437231176470
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- Publication type:
- Article
7
Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 619, doi. 10.1177/00222437231162615
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- Publication type:
- Article
8
Effective Implementation of Predictive Sales Analytics.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 718, doi. 10.1177/00222437221151039
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- Publication type:
- Article
9
Debunking Misinformation About Consumer Products: Effects on Beliefs and Purchase Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 659, doi. 10.1177/00222437221147088
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- Publication type:
- Article
10
Favorite Possessions Protect Subjective Well-Being Under Income Inequality.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 700, doi. 10.1177/00222437221141053
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- Publication type:
- Article
11
The Credibility of Communication in a Pandemic.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 4, p. 638, doi. 10.1177/00222437221128503
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- Publication type:
- Article