Results: 10
Mega or Micro? Influencer Selection Using Follower Elasticity.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 472, doi. 10.1177/00222437231210267
- By:
- Publication type:
- Article
Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 430, doi. 10.1177/00222437231199434
- By:
- Publication type:
- Article
Soda Taxes and Marketing Conduct.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 393, doi. 10.1177/00222437231195551
- By:
- Publication type:
- Article
Metaphor-Enabled Marketplace Sentiment Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 496, doi. 10.1177/00222437231191526
- By:
- Publication type:
- Article
The Agent's Impatience: A Self–Other Decision Model of Intertemporal Choices.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 552, doi. 10.1177/00222437231190851
- By:
- Publication type:
- Article
Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 451, doi. 10.1177/00222437231184830
- By:
- Publication type:
- Article
The Role of Heritage Connection in Consumer Valuation.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 571, doi. 10.1177/00222437231182434
- By:
- Publication type:
- Article
"Repayment-by-Purchase" Increases Consumer Debt Repayment.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 411, doi. 10.1177/00222437231182372
- By:
- Publication type:
- Article
The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 536, doi. 10.1177/00222437231181137
- By:
- Publication type:
- Article
The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 517, doi. 10.1177/00222437231180494
- By:
- Publication type:
- Article