Results: 10
Detecting Routines: Applications to Ridesharing Customer Relationship Management.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 368, doi. 10.1177/00222437231189185
- By:
- Publication type:
- Article
Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 271, doi. 10.1177/00222437231187630
- By:
- Publication type:
- Article
Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 204, doi. 10.1177/00222437231184429
- By:
- Publication type:
- Article
Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 349, doi. 10.1177/00222437231182600
- By:
- Publication type:
- Article
Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 330, doi. 10.1177/00222437231181078
- By:
- Publication type:
- Article
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 248, doi. 10.1177/00222437231180171
- By:
- Publication type:
- Article
The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 185, doi. 10.1177/00222437231179187
- By:
- Publication type:
- Article
Unveiling Stars: How Graphical Displays of Online Consumer Ratings Affect Consumer Perception and Judgment.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 225, doi. 10.1177/00222437231179186
- By:
- Publication type:
- Article
The "Achilles Heel" of Established Brands: The Effect of Brand Age on Consumers' Brand Choice.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 290, doi. 10.1177/00222437231178544
- By:
- Publication type:
- Article
Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 2, p. 307, doi. 10.1177/00222437231152894
- By:
- Publication type:
- Article