Attention Trajectories Capture Utility Accumulation and Predict Brand Choice.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 625, doi. 10.1177/00222437221141052
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2023 AND VI 60 AND IP 4
Results: 10
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Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 812, doi. 10.1177/00222437221136491
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- Article
3
The Daily Me Versus the Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knowledge-Sharing Platform.
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- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 767, doi. 10.1177/00222437221134237
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- Publication type:
- Article
4
More Voices Persuade: The Attentional Benefits of Voice Numerosity.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 687, doi. 10.1177/00222437221134115
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- Publication type:
- Article
5
Lobbying and Product Recalls: A Study of the U.S. Automobile Industry.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 728, doi. 10.1177/00222437221131568
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- Publication type:
- Article
6
From Free to Paid: Monetizing a Non-Advertising-Based App.
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- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 707, doi. 10.1177/00222437221131562
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- Publication type:
- Article
7
The Effects of Content Ephemerality on Information Processing.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 750, doi. 10.1177/00222437221131047
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- Publication type:
- Article
8
Discovering Online Shopping Preference Structures in Large and Frequently Changing Store Assortments.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 665, doi. 10.1177/00222437221130722
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- Publication type:
- Article
9
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 646, doi. 10.1177/00222437221130721
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- Publication type:
- Article
10
The Effects of Digital Textbooks on Students' Academic Performance, Academic Interest, and Learning Skills.
- Published in:
- Journal of Marketing Research (JMR), 2023, v. 60, n. 4, p. 792, doi. 10.1177/00222437221130712
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- Publication type:
- Article