Service Provision in Distribution Channels.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 926, doi. 10.1177/00222437211073818
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2022 AND VI 59 AND IP 5
Results: 10
1
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Building Brand Assets: The Role of Trademark Rights.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 1059, doi. 10.1177/00222437221097108
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- Publication type:
- Article
3
A Structural Model of Organizational Buying for Business-to-Business Markets: Innovation Adoption with Share-of-Wallet Contracts.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 883, doi. 10.1177/00222437221084986
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- Publication type:
- Article
4
The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 908, doi. 10.1177/00222437221078606
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- Publication type:
- Article
5
An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 1019, doi. 10.1177/00222437221078551
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- Publication type:
- Article
6
Engaging Consumers with Environmental Sustainability Initiatives: Consumer Global–Local Identity and Global Brand Messaging.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 983, doi. 10.1177/00222437221078522
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- Publication type:
- Article
7
Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 941, doi. 10.1177/00222437221077266
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- Publication type:
- Article
8
How Does the Adoption of Ad Blockers Affect News Consumption?
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 1002, doi. 10.1177/00222437221076160
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- Publication type:
- Article
9
The More You Ask, the Less You Get: When Additional Questions Hurt External Validity.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 963, doi. 10.1177/00222437211073581
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- Publication type:
- Article
10
Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 1040, doi. 10.1177/00222437211070219
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- Publication type:
- Article