Works matching IS 00222437 AND DT 2022 AND VI 59 AND IP 3
Results: 11
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 659, doi. 10.1177/00222437211060733
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The Impact of Historical Price Information on Purchase Deferral.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 623, doi. 10.1177/00222437211060359
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Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 472, doi. 10.1177/00222437211058437
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A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 641, doi. 10.1177/00222437211056911
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- Article
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 497, doi. 10.1177/00222437211055741
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- Article
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 453, doi. 10.1177/00222437211055403
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How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 555, doi. 10.1177/00222437211055130
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Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 600, doi. 10.1177/00222437211052500
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- Article
Prominent Retailer and Intrabrand Competition.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 517, doi. 10.1177/00222437211044105
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- Article
Deceptive Claims Using Fake News Advertising: The Impact on Consumers.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 534, doi. 10.1177/00222437211039804
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- Article
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 578, doi. 10.1177/00222437211034443
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- Article