Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 659, doi. 10.1177/00222437211060733
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2022 AND VI 59 AND IP 3
Results: 11
1
2
The Impact of Historical Price Information on Purchase Deferral.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 623, doi. 10.1177/00222437211060359
- By:
- Publication type:
- Article
3
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 472, doi. 10.1177/00222437211058437
- By:
- Publication type:
- Article
4
A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 641, doi. 10.1177/00222437211056911
- By:
- Publication type:
- Article
5
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 497, doi. 10.1177/00222437211055741
- By:
- Publication type:
- Article
6
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 453, doi. 10.1177/00222437211055403
- By:
- Publication type:
- Article
7
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 555, doi. 10.1177/00222437211055130
- By:
- Publication type:
- Article
8
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 600, doi. 10.1177/00222437211052500
- By:
- Publication type:
- Article
9
Prominent Retailer and Intrabrand Competition.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 517, doi. 10.1177/00222437211044105
- By:
- Publication type:
- Article
10
Deceptive Claims Using Fake News Advertising: The Impact on Consumers.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 534, doi. 10.1177/00222437211039804
- By:
- Publication type:
- Article
11
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 3, p. 578, doi. 10.1177/00222437211034443
- By:
- Publication type:
- Article