Works matching IS 00222437 AND DT 2022 AND VI 59 AND IP 2

Results: 10

Learning to Set Prices.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 411, doi. 10.1177/00222437211068527

By:

Huang, Yufeng;
Ellickson, Paul B.;
Lovett, Mitchell J.

Publication type:

Article

Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 435, doi. 10.1177/00222437211068025

By:

Howard, Ray Charles "Chuck";
Hardisty, David J.;
Sussman, Abigail B.;
Lukas, Marcel F.

Publication type:

Article

Preference Reversals Between Digital and Physical Goods.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 353, doi. 10.1177/00222437211065020

By:

Catapano, Rhia;
Shennib, Fuad;
Levav, Jonathan

Publication type:

Article

Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 374, doi. 10.1177/00222437211062172

By:

Zhang, Shunyuan;
Lee, Dokyun;
Singh, Param;
Mukhopadhyay, Tridas

Publication type:

Article

Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 306, doi. 10.1177/00222437211059540

By:

Luangrath, Andrea Webb;
Peck, Joann;
Hedgcock, William;
Xu, Yixiang

Publication type:

Article

Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 392, doi. 10.1177/00222437211060854

By:

Achar, Chethana;
Dunn, Lea H.;
Agrawal, Nidhi

Publication type:

Article

Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 251, doi. 10.1177/00222437211058102

By:

Datta, Hannes;
van Heerde, Harald J.;
Dekimpe, Marnik G.;
Steenkamp, Jan-Benedict E.M.

Publication type:

Article

Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 327, doi. 10.1177/00222437211044472

By:

Shi, Zijun;
Liu, Xiao;
Srinivasan, Kannan

Publication type:

Article

Information Disclosure Policy and Its Implications: Ratcheting in Supply Chains.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 290, doi. 10.1177/00222437211035115

By:

Mittendorf, Brian;
Shin, Jiwoong;
Yoon, Dae-Hee

Publication type:

Article

We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples' Joint Goal Pursuits.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 271, doi. 10.1177/00222437211034513

By:

Nikolova, Hristina;
Nenkov, Gergana Y.

Publication type:

Article