Works matching IS 00222437 AND DT 2022 AND VI 59 AND IP 1

Results: 13

How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 118, doi. 10.1177/0022243721999042

By:

Dolbec, Pierre-Yann;
Castilhos, Rodrigo B.;
Fonseca, Marcelo J.;
Trez, Guilherme

Publication type:

Article

Testing Theories of Goal Progress in Online Learning.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 35, doi. 10.1177/0022243721991100

By:

Lu, Joy;
Bradlow, Eric T.;
Hutchinson, J. Wesley

Publication type:

Article

Education and Marketing: Decision Making, Spending, and Consumption.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 1, doi. 10.1177/00222437211068091

By:

Grewal, Rajdeep;
Meyer, Robert;
Mittal, Vikas

Publication type:

Article

Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 79, doi. 10.1177/00222437211050351

By:

Kim, Jun Hyung;
Kim, Minki;
Kwak, Do Won;
Lee, Sol

Publication type:

Article

Online Training of Salespeople: Impact, Heterogeneity, and Spillover Effects.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 230, doi. 10.1177/00222437211048498

By:

Singh, Siddharth Shekhar;
Sen, Ravi;
Borle, Sharad

Publication type:

Article

Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 97, doi. 10.1177/00222437211033536

By:

Zhou, Chen;
Gill, Manpreet;
Liu, Qiang

Publication type:

Article

Early Cost Realization and College Choice.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 136, doi. 10.1177/00222437211026337

By:

Yoon, Haewon;
Yang, Yang;
Morewedge, Carey K.

Publication type:

Article

The "Idea Advantage": How Content Sharing Strategies Impact Engagement in Online Learning Platforms.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 61, doi. 10.1177/00222437211017828

By:

Narang, Unnati;
Yadav, Manjit S.;
Rindfleisch, Aric

Publication type:

Article

Effects of Payment on User Engagement in Online Courses.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 11, doi. 10.1177/00222437211016360

By:

Goli, Ali;
Chintagunta, Pradeep K.;
Sriram, S.

Publication type:

Article

Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 173, doi. 10.1177/00222437211002196

By:

Tu, Lingjiang Lora;
Kwon, JaeHwan;
Gao, Huachao

Publication type:

Article

Educational Campaigns for Product Labels: Evidence from On-Shelf Nutritional Labeling.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 153, doi. 10.1177/0022243720981975

By:

Bollinger, Bryan;
Liebman, Eli;
Hammond, David;
Hobin, Erin;
Sacco, Jocelyn

Publication type:

Article

Gender (Still) Matters in Business School.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 191, doi. 10.1177/0022243720972368

By:

Krishna, Aradhna;
Orhun, A. Yeşim

Publication type:

Article

Product Quality and Performance in the Internet Age: Evidence from Creationist-Friendly Curriculum.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 1, p. 211, doi. 10.1177/0022243720971579

By:

Sen, Ananya;
Tucker, Catherine

Publication type:

Article