Works matching IS 00222437 AND DT 2021 AND VI 58 AND IP 6

Results: 9

Understanding Lateral and Vertical Biases in Consumer Attention: An In-Store Ambulatory Eye-Tracking Study.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1120, doi. 10.1177/0022243721998375

By:

Chen, Ming;
Burke, Raymond R.;
Hui, Sam K.;
Leykin, Alex

Publication type:

Article

Marketing Insights from Multimedia Data: Text, Image, Audio, and Video.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1025, doi. 10.1177/00222437211054601

By:

Grewal, Rajdeep;
Gupta, Sachin;
Hamilton, Rebecca

Publication type:

Article

Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1079, doi. 10.1177/00222437211042013

By:

Zhou, Mi;
Chen, George H.;
Ferreira, Pedro;
Smith, Michael D.

Publication type:

Article

Emotional Expressions and Brand Status.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1178, doi. 10.1177/00222437211037340

By:

Lee, Jeffrey K.

Publication type:

Article

The Power of Brand Selfies.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1159, doi. 10.1177/00222437211037258

By:

Hartmann, Jochen;
Heitmann, Mark;
Schamp, Christina;
Netzer, Oded

Publication type:

Article

Dynamics of Musical Success: A Machine Learning Approach for Multimedia Data Fusion.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1034, doi. 10.1177/00222437211016495

By:

Boughanmi, Khaled;
Ansari, Asim

Publication type:

Article

The Dynamics of Distortion: How Successive Summarization Alters the Retelling of News.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1058, doi. 10.1177/0022243720987147

By:

Melumad, Shiri;
Meyer, Robert;
Kim, Yoon Duk

Publication type:

Article

A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries).

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1142, doi. 10.1177/0022243720943209

By:

Toubia, Olivier

Publication type:

Article

Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 6, p. 1101, doi. 10.1177/0022243720940693

By:

Humphreys, Ashlee;
Isaac, Mathew S.;
Wang, Rebecca Jen-Hui

Publication type:

Article