Works matching IS 00222437 AND DT 2021 AND VI 58 AND IP 4

Results: 10

Increasing Team Performance by Sharing Success.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 662, doi. 10.1177/00222437211021835

By:

Chen, Hua;
Chung, Kevin

Publication type:

Article

Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 742, doi. 10.1177/00222437211020274

By:

Banerjee, Shrabastee;
Dellarocas, Chrysanthos;
Zervas, Georgios

Publication type:

Article

Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 686, doi. 10.1177/00222437211020013

By:

Rao, Raghunath Singh;
Viswanathan, Madhu;
John, George;
Kishore, Sunil

Publication type:

Article

Drinking Through Good Times and Bad: The Role of Consumer Differences.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 721, doi. 10.1177/00222437211017460

By:

Joo, Hailey Hayeon;
Kim, Minki;
Lee, Jungmin;
Chintagunta, Pradeep

Publication type:

Article

Strategic Polarization in Group Interactions.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 782, doi. 10.1177/00222437211016389

By:

Iyer, Ganesh;
Yoganarasimhan, Hema

Publication type:

Article

Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 615, doi. 10.1177/00222437211013781

By:

Mittal, Vikas;
Han, Kyuhong;
Lee, Ju-Yeon;
Sridhar, Shrihari

Publication type:

Article

The Signal Value of Crowdfunded Products.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 644, doi. 10.1177/00222437211012451

By:

Acar, Oguz A.;
Dahl, Darren W.;
Fuchs, Christoph;
Schreier, Martin

Publication type:

Article

Religious Belief, Religious Priming, and Negative Word of Mouth.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 762, doi. 10.1177/00222437211011196

By:

Casidy, Riza;
Duhachek, Adam;
Singh, Vishal;
Tamaddoni, Ali

Publication type:

Article

The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 801, doi. 10.1177/00222437211010766

By:

Viswanathan, Madhu;
Mukherji, Prokriti;
Narasimhan, Om;
Chandy, Rajesh

Publication type:

Article

How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 4, p. 705, doi. 10.1177/00222437211010465

By:

Garbinsky, Emily N.;
Klesse, Anne-Kathrin

Publication type:

Article