Works matching IS 00222437 AND DT 2021 AND VI 58 AND IP 2

Results: 10

Ritualistic Consumption Decreases Loneliness by Increasing Meaning.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 282, doi. 10.1177/0022243721993426

By:

Wang, Xuehua;
Sun, Yixia;
Kramer, Thomas

Publication type:

Article

The Role of Gender in Pay-What-You-Want Contexts.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 265, doi. 10.1177/0022243721992056

By:

Santana, Shelle;
Morwitz, Vicki G.

Publication type:

Article

The Dark Side of Mobile App Adoption: Examining the Impact on Customers' Multichannel Purchase.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 246, doi. 10.1177/0022243720988257

By:

Gu, Xian;
Kannan, P.K.

Publication type:

Article

The Importance of Price Beliefs in Consumer Search.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 321, doi. 10.1177/0022243720982979

By:

Jindal, Pranav;
Aribarg, Anocha

Publication type:

Article

Consumer Rational (In)Attention to Favorable and Unfavorable Product Information, and Firm Information Design.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 343, doi. 10.1177/0022243720977830

By:

Jerath, Kinshuk;
Ren, Qitian

Publication type:

Article

Marketing, Through the Eyes of the Stigmatized.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 223, doi. 10.1177/0022243720975400

By:

Harmeling, Colleen M.;
Mende, Martin;
Scott, Maura L.;
Palmatier, Robert W.

Publication type:

Article

Competition and Firm Service Reliability Decisions: A Study of the Airline Industry.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 377, doi. 10.1177/0022243720973943

By:

Zhou, Chen;
Albuquerque, Paulo;
Grewal, Rajdeep

Publication type:

Article

Uncertainty Evokes Consumers' Preference for Brands Incongruent with their Global–Local Citizenship Identity.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 400, doi. 10.1177/0022243720972956

By:

Ng, Sharon;
Faraji-Rad, Ali;
Batra, Rajeev

Publication type:

Article

Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 363, doi. 10.1177/0022243720970445

By:

Simpson, Bonnie;
Schreier, Martin;
Bitterl, Sally;
White, Katherine

Publication type:

Article

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales.

Published in:

Journal of Marketing Research (JMR), 2021, v. 58, n. 2, p. 299, doi. 10.1177/0022243720962505

By:

Guitart, Ivan A.;
Stremersch, Stefan

Publication type:

Article