The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 771, doi. 10.1177/0022243720932532
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- Article
Works matching IS 00222437 AND DT 2020 AND VI 57 AND IP 4
Results: 10
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The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople's Efforts.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 695, doi. 10.1177/0022243720926176
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- Article
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Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 717, doi. 10.1177/0022243720925764
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- Article
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Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 677, doi. 10.1177/0022243720922853
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- Article
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Contour-as-Face Framework: A Method to Preserve Privacy and Perception.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 617, doi. 10.1177/0022243720920256
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- Article
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Free Shipping Promotions and Product Returns.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 640, doi. 10.1177/0022243720921812
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- Article
7
Integration of Primary and Resale Platforms.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 659, doi. 10.1177/0022243720917352
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- Article
8
Hiding Gifts Behind the Veil of Vouchers: On the Effect of Gift Vouchers Versus Direct Gifts in Conditional Promotions.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 739, doi. 10.1177/0022243720916753
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Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 755, doi. 10.1177/0022243720916463
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Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 4, p. 599, doi. 10.1177/0022243720914271
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- Article