The Effect of Links and Excerpts on Internet News Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 395, doi. 10.1177/0022243720913029
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2020 AND VI 57 AND IP 3
Results: 10
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2
Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 582, doi. 10.1177/0022243720912443
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- Publication type:
- Article
3
The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 548, doi. 10.1177/0022243720912284
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- Publication type:
- Article
4
Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 422, doi. 10.1177/0022243720911894
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- Publication type:
- Article
5
The Sales Impact of Using Handheld Scanners: Evidence from the Field.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 527, doi. 10.1177/0022243720911624
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- Publication type:
- Article
6
Toward a Process-Transfer Model of the Endorser Effect.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 565, doi. 10.1177/0022243720910453
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- Publication type:
- Article
7
Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 445, doi. 10.1177/0022243720910104
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- Publication type:
- Article
8
The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 468, doi. 10.1177/0022243720907578
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- Publication type:
- Article
9
Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 489, doi. 10.1177/0022243720904758
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- Publication type:
- Article
10
Mixing It Up: Unsystematic Product Arrangements Promote the Choice of Unfamiliar Products.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 509, doi. 10.1177/0022243720901520
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- Publication type:
- Article