The Strength of Weak-Tie Consensus Language.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 353, doi. 10.1177/0022243720904957
- By:
- Publication type:
- Article
Works matching IS 00222437 AND DT 2020 AND VI 57 AND IP 2
Results: 11
1
2
Erratum.
- Published in:
- 2020
- Publication type:
- Correction Notice
3
Service Providers' Decision to Use Ethics Committees and Consultation in Complex Services.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 278, doi. 10.1177/0022243719898495
- By:
- Publication type:
- Article
4
Leveraging Brand Equity for Effective Visual Product Design.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 257, doi. 10.1177/0022243720904004
- By:
- Publication type:
- Article
5
Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 193, doi. 10.1177/0022243719901169
- By:
- Publication type:
- Article
6
The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 332, doi. 10.1177/0022243719892594
- By:
- Publication type:
- Article
7
Marketplace Donations: The Role of Moral Identity Discrepancy and Gender.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 375, doi. 10.1177/0022243719892592
- By:
- Publication type:
- Article
8
Communicating Brands in Television Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 236, doi. 10.1177/0022243719892576
- By:
- Publication type:
- Article
9
Inaction Traps in Consumer Response to Product Malfunctions.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 298, doi. 10.1177/0022243719889336
- By:
- Publication type:
- Article
10
Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 315, doi. 10.1177/0022243719888474
- By:
- Publication type:
- Article
11
Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of "Hockey Stick," "Giving Up," and "Resting on Laurels".
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 211, doi. 10.1177/0022243719887378
- By:
- Publication type:
- Article