Works matching IS 00222437 AND DT 2020 AND VI 57 AND IP 1

Results: 10

The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 173, doi. 10.1177/0022243719889028

By:

Gao, Huachao;
Mittal, Vikas;
Zhang, Yinlong

Publication type:

Article

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 156, doi. 10.1177/0022243719888440

By:

Gershon, Rachel;
Cryder, Cynthia;
John, Leslie K.

Publication type:

Article

A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 35, doi. 10.1177/0022243719881618

By:

Burke, Paul F.;
Eckert, Christine;
Sethi, Srishti

Publication type:

Article

Transparency of Behavior-Based Pricing.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 78, doi. 10.1177/0022243719881448

By:

Li, Xi;
Li, Krista J.;
Wang, Xin (Shane)

Publication type:

Article

Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 1, doi. 10.1177/0022243719881113

By:

Li, Yiyi;
Xie, Ying

Publication type:

Article

Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 20, doi. 10.1177/0022243719879711

By:

Aribarg, Anocha;
Schwartz, Eric M.

Publication type:

Article

On the Other Hand...: Enhancing Promotional Effectiveness with Haptic Cues.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 100, doi. 10.1177/0022243719878390

By:

Maille, Virginie;
Morrin, Maureen;
Reynolds-McIlnay, Ryann

Publication type:

Article

Modeling Dynamic Heterogeneity Using Gaussian Processes.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 55, doi. 10.1177/0022243719874047

By:

Dew, Ryan;
Ansari, Asim;
Li, Yang

Publication type:

Article

Price Promotions Cause Impatience.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 118, doi. 10.1177/0022243719871946

By:

Shaddy, Franklin;
Lee, Leonard

Publication type:

Article

Mindful Matching: Ordinal Versus Nominal Attributes.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 1, p. 134, doi. 10.1177/0022243719853221

By:

Liu, Peggy J.;
McFerran, Brent;
Haws, Kelly L.

Publication type:

Article