Task-Dependent Algorithm Aversion.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 5, p. 809, doi. 10.1177/0022243719851788
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2019 AND VI 56 AND IP 5
Results: 10
1
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When "More" Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 5, p. 826, doi. 10.1177/0022243719851490
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- Publication type:
- Article
3
The "Commitment Projection" Effect: When Multiple Payments for a Product Affect Defection from a Service.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 5, p. 842, doi. 10.1177/0022243719850504
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- Publication type:
- Article
4
The Value of Rapid Delivery in Omnichannel Retailing.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 5, p. 732, doi. 10.1177/0022243719849940
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- Publication type:
- Article
5
When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 5, p. 749, doi. 10.1177/0022243719847661
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- Publication type:
- Article
6
The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 5, p. 879, doi. 10.1177/0022243719846063
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- Publication type:
- Article
7
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 5, p. 862, doi. 10.1177/0022243719845000
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- Publication type:
- Article
8
Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 5, p. 709, doi. 10.1177/0022243719843132
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- Publication type:
- Article
9
The Charm of Behavior-Based Pricing: When Consumers' Taste Is Diverse and the Consideration Set Is Limited.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 5, p. 767, doi. 10.1177/0022243719834945
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- Publication type:
- Article
10
In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 5, p. 791, doi. 10.1177/0022243719834514
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- Publication type:
- Article