Works matching IS 00222437 AND DT 2019 AND VI 56 AND IP 4

Results: 10

P2V-MAP: Mapping Market Structures for Large Retail Assortments.
Published in:
Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 557, doi. 10.1177/0022243719833631
By:
- Gabel, Sebastian;
- Guhl, Daniel;
- Klapper, Daniel
Publication type:
Article
Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice.
Published in:
Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 691, doi. 10.1177/0022243719831258
By:
- Dearden, James A.;
- Grewal, Rajdeep;
- Lilien, Gary L.
Publication type:
Article
Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand.
Published in:
Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 602, doi. 10.1177/0022243719830654
By:
- Fournier, Susan;
- Eckhardt, Giana M.
Publication type:
Article
Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices.
Published in:
Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 620, doi. 10.1177/0022243719827967
By:
- Romero, Marisabel;
- Craig, Adam W.;
- Kumar, Anand
Publication type:
Article
Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening.
Published in:
Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 637, doi. 10.1177/0022243719827963
By:
- DeRosia, Eric D.;
- Elder, Ryan S.
Publication type:
Article
The Bright Side of Having an Enemy.
Published in:
Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 679, doi. 10.1177/0022243719827916
By:
- Harutyunyan, Mushegh;
- Jiang, Baojun
Publication type:
Article
Sales Force Compensation Design for Two-Sided Market Platforms.
Published in:
Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 666, doi. 10.1177/0022243719825818
By:
- Bhargava, Hemant K.;
- Rubel, Olivier
Publication type:
Article
Managing Laggards: The Importance of a Deep Sales Bench.
Published in:
Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 652, doi. 10.1177/0022243718824561
By:
- Boichuk, Jeffrey P.;
- Bommaraju, Raghu;
- Ahearne, Michael;
- Kraus, Florian;
- Steenburgh, Thomas J.
Publication type:
Article
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses.
Published in:
Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 535, doi. 10.1177/0022243718822827
By:
- Mende, Martin;
- Scott, Maura L.;
- van Doorn, Jenny;
- Grewal, Dhruv;
- Shanks, Ilana
Publication type:
Article
Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation.
Published in:
Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 581, doi. 10.1177/0022243718813331
By:
- Han, Kyuhong;
- Jung, Jihye;
- Mittal, Vikas;
- Zyung, Jinyong Daniel;
- Adam, Hajo
Publication type:
Article