Works matching IS 00222437 AND DT 2019 AND VI 56 AND IP 4

Results: 10

P2V-MAP: Mapping Market Structures for Large Retail Assortments.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 557, doi. 10.1177/0022243719833631

By:

Gabel, Sebastian;
Guhl, Daniel;
Klapper, Daniel

Publication type:

Article

Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 691, doi. 10.1177/0022243719831258

By:

Dearden, James A.;
Grewal, Rajdeep;
Lilien, Gary L.

Publication type:

Article

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 602, doi. 10.1177/0022243719830654

By:

Fournier, Susan;
Eckhardt, Giana M.

Publication type:

Article

Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 620, doi. 10.1177/0022243719827967

By:

Romero, Marisabel;
Craig, Adam W.;
Kumar, Anand

Publication type:

Article

Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 637, doi. 10.1177/0022243719827963

By:

DeRosia, Eric D.;
Elder, Ryan S.

Publication type:

Article

The Bright Side of Having an Enemy.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 679, doi. 10.1177/0022243719827916

By:

Harutyunyan, Mushegh;
Jiang, Baojun

Publication type:

Article

Sales Force Compensation Design for Two-Sided Market Platforms.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 666, doi. 10.1177/0022243719825818

By:

Bhargava, Hemant K.;
Rubel, Olivier

Publication type:

Article

Managing Laggards: The Importance of a Deep Sales Bench.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 652, doi. 10.1177/0022243718824561

By:

Boichuk, Jeffrey P.;
Bommaraju, Raghu;
Ahearne, Michael;
Kraus, Florian;
Steenburgh, Thomas J.

Publication type:

Article

Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 535, doi. 10.1177/0022243718822827

By:

Mende, Martin;
Scott, Maura L.;
van Doorn, Jenny;
Grewal, Dhruv;
Shanks, Ilana

Publication type:

Article

Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 4, p. 581, doi. 10.1177/0022243718813331

By:

Han, Kyuhong;
Jung, Jihye;
Mittal, Vikas;
Zyung, Jinyong Daniel;
Adam, Hajo

Publication type:

Article