Works matching IS 00222437 AND DT 2019 AND VI 56 AND IP 3
Results: 10
Climb or Jump: Status-Based Seeding in User-Generated Content Networks.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 361, doi. 10.1177/0022243718824081
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Modeling Emerging-Market Firms' Competitive Retail Distribution Strategies.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 439, doi. 10.1177/0022243718823711
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The Impact of a Complement-Based Assortment Organization on Purchases.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 459, doi. 10.1177/0022243718823698
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Optimal Design of Free Samples for Digital Products and Services.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 419, doi. 10.1177/0022243718823169
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How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 379, doi. 10.1177/0022243718821698
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Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 498, doi. 10.1177/0022243718821697
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Opportunity Cost Overestimation.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 518, doi. 10.1177/0022243718819474
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Multichannel Strategies for Managing the Profitability of Business-to-Business Customers.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 479, doi. 10.1177/0022243718816952
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- Article
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 401, doi. 10.1177/0022243718813987
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- Article
Assessing Sensitive Consumer Behavior Using the Item Count Response Technique.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 345, doi. 10.1177/0022243718821312
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- Article