Works matching IS 00222437 AND DT 2019 AND VI 56 AND IP 3

Results: 10

Climb or Jump: Status-Based Seeding in User-Generated Content Networks.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 361, doi. 10.1177/0022243718824081

By:

Lanz, Andreas;
Goldenberg, Jacob;
Shapira, Daniel;
Stahl, Florian

Publication type:

Article

Modeling Emerging-Market Firms' Competitive Retail Distribution Strategies.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 439, doi. 10.1177/0022243718823711

By:

Sharma, Amalesh;
Kumar, V.;
Cosguner, Koray

Publication type:

Article

The Impact of a Complement-Based Assortment Organization on Purchases.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 459, doi. 10.1177/0022243718823698

By:

Sarantopoulos, Panagiotis;
Theotokis, Aristeidis;
Pramatari, Katerina;
Roggeveen, Anne L.

Publication type:

Article

Optimal Design of Free Samples for Digital Products and Services.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 419, doi. 10.1177/0022243718823169

By:

Li, Hongshuang (Alice);
Jain, Sanjay;
Kannan, P.K.

Publication type:

Article

How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 379, doi. 10.1177/0022243718821698

By:

Nevskaya, Yulia;
Albuquerque, Paulo

Publication type:

Article

Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 498, doi. 10.1177/0022243718821697

By:

Dai, Hengchen;
Zhang, Dennis J.

Publication type:

Article

Assessing Sensitive Consumer Behavior Using the Item Count Response Technique.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 345, doi. 10.1177/0022243718821312

By:

de Jong, Martijn G.;
Pieters, Rik

Publication type:

Article

Opportunity Cost Overestimation.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 518, doi. 10.1177/0022243718819474

By:

Weiss, Liad;
Kivetz, Ran

Publication type:

Article

Multichannel Strategies for Managing the Profitability of Business-to-Business Customers.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 479, doi. 10.1177/0022243718816952

By:

Lawrence, Justin M.;
Crecelius, Andrew T.;
Scheer, Lisa K.;
Patil, Ashutosh

Publication type:

Article

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing.

Published in:

Journal of Marketing Research (JMR), 2019, v. 56, n. 3, p. 401, doi. 10.1177/0022243718813987

By:

Sahni, Navdeep S.;
Narayanan, Sridhar;
Kalyanam, Kirthi

Publication type:

Article