Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 291, doi. 10.1177/0022243718822506
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2019 AND VI 56 AND IP 2
Results: 10
1
2
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 197, doi. 10.1177/0022243718821960
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- Publication type:
- Article
3
If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence–Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 324, doi. 10.1177/0022243718811296
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- Publication type:
- Article
4
Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 211, doi. 10.1177/0022243718810524
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- Publication type:
- Article
5
Speaking for "Free": Word of Mouth in Free- and Paid-Product Settings.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 276, doi. 10.1177/0022243718821957
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- Publication type:
- Article
6
Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 230, doi. 10.1177/0022243718813544
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- Publication type:
- Article
7
The Sleepy Consumer and Variety Seeking.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 179, doi. 10.1177/0022243718811334
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- Article
8
Price-Matching Guarantees as a Direct Signal of Low Prices.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 245, doi. 10.1177/0022243718821666
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- Publication type:
- Article
9
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 310, doi. 10.1177/0022243718817513
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- Publication type:
- Article
10
Selectively Emotional: How Smartphone Use Changes User-Generated Content.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 2, p. 259, doi. 10.1177/0022243718815429
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- Publication type:
- Article