Frugality Is Hard to Afford.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 1, doi. 10.1177/0022243718821660
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2019 AND VI 56 AND IP 1
Results: 10
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Branded Apps and Their Impact on Firm Value: A Design Perspective.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 76, doi. 10.1177/0022243718820588
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- Publication type:
- Article
3
Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 57, doi. 10.1177/0022243718820587
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- Publication type:
- Article
4
The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 123, doi. 10.1177/0022243718820585
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- Article
5
Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users.
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- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 142, doi. 10.1177/0022243718820572
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- Publication type:
- Article
6
Brand Name Types and Consumer Demand: Evidence from China's Automobile Market.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 158, doi. 10.1177/0022243718820571
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- Publication type:
- Article
7
Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 104, doi. 10.1177/0022243718820570
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- Publication type:
- Article
8
Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 37, doi. 10.1177/0022243718820560
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- Publication type:
- Article
9
Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 18, doi. 10.1177/0022243718820559
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- Publication type:
- Article
10
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 1, p. 89, doi. 10.1177/0022243718820548
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- Publication type:
- Article