To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 832, doi. 10.1177/0022243718818451
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- Publication type:
- Article
Works matching IS 00222437 AND DT 2018 AND VI 55 AND IP 6
Results: 10
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Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 818, doi. 10.1177/0022243718818423
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- Publication type:
- Article
3
"There Ain't No Such Thing as a Free Lunch": Consumers' Reactions to Pseudo-Free Offers.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 900, doi. 10.1177/0022243718817010
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- Publication type:
- Article
4
Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 801, doi. 10.1177/0022243718817007
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- Publication type:
- Article
5
Attention, Information Processing, and Choice in Incentive-Aligned Choice Experiments.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 783, doi. 10.1177/0022243718817004
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- Publication type:
- Article
6
Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 884, doi. 10.1177/0022243718813347
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- Publication type:
- Article
7
Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 852, doi. 10.1177/0022243718811853
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- Publication type:
- Article
8
Misresponse to Survey Questions: A Conceptual Framework and Empirical Test of the Effects of Reversals, Negations, and Polar Opposite Core Concepts.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 869, doi. 10.1177/0022243718811848
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- Publication type:
- Article
9
Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 934, doi. 10.1177/0022243718810801
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- Publication type:
- Article
10
The Effect of Perceived Similarity on Sequential Risk Taking.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 6, p. 916, doi. 10.1177/0022243718810800
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- Publication type:
- Article